You’ve written the book, survived the edits, and maybe even launched it with a decent virtual book launch. But now you’re staring at your screen, wondering how to get more eyes on it without shouting into the social media void?
Enter: the book promotional video. Now, before you think this is just another fancy name for a trailer, hold up. Book promo videos have come a long way. Trailers are just the beginning. Today, authors are producing behind-the-scenes peeks, character teasers, mood reels, and even interviews that bring their stories to life, and help sell more books while they’re at it.
Let’s break down the different types of promo videos you can create, what makes them work, and how you can make one that doesn’t look like it was filmed on a potato.
Why Book Videos Work (And Why You Need One)
Video content is no longer optional. It’s what drives discovery. Social platforms prioritise it. Readers love it. And it gets far more engagement than static posts or plain text. Think of a book promotional video like a mini movie trailer: it gives potential readers a taste of your story before they commit.
Whether you’re building your Goodreads for authors presence or trying to stand out on Instagram, a scroll-stopping video gives your book the attention it deserves.
And yes, this is one of those areas where book trailer services can seriously level things up if DIY editing isn’t your thing.
Types of Book Promotional Videos (Besides Trailers)
1. Teaser Clips
These are short, atmospheric videos (think 15-30 seconds) that highlight a central theme, character, or quote. They’re perfect for TikTok, Reels, and stories, especially when paired with strong book typography tips or cinematic music.
2. Behind-the-Scenes (BTS)
This could be you talking about your writing process, sharing inspiration behind a character, or showing your workspace. It personalises your brand and makes readers feel more connected.
3. Author Interviews
A great way to build authority and trust. Record a short Q&A answering questions readers might have. You can even tie it into your email marketing for authors campaign, and send out an exclusive link as a bonus for subscribers.
4. Fan Content & Reaction Videos
If your readers are creating content, reacting to twists, or posting reviews, compile them into a highlight reel. This taps directly into using reader reviews marketing, social proof in motion.
5. Launch Countdown & Pre-Order Videos
Building excitement before your release? Short countdowns or animations with your book pre-orders strategy can push people to act before the big day.
Planning Your Book Video: What You Need to Consider
Before you jump in with a ring light and a Canva account, pause. Like any marketing tool, your video needs a plan.
1. Nail Your Message
What’s the one thing you want people to walk away with? Is your book thrilling? Heartwarming? A deep dive into a niche topic? Pick one goal and build around it.
2. Know Your Audience
A fantasy reader wants something different from a business book buyer. If you’re targeting international readers with a book translation publishing strategy, tailor your visuals and captions to suit them too.
3. Write a Script
Even if it’s a short video, scripting keeps things sharp. If you’re unsure where to start, think of it like you’d write a query letter, short, intriguing, and straight to the point.
Filming Tips Without the Fuss
You don’t need to hire a crew, but your video should still look polished. Here’s how:
- Use natural light when possible
- Shoot horizontally unless you’re making Reels or TikToks
- Keep your background clean, no laundry piles
- Use captions for accessibility (and better engagement)
- Keep it short, under 60 seconds performs best
If you’re narrating a teaser, make sure your tone matches the book’s genre. This is key when you prepare a manuscript for an audiobook, too. Your voice matters.
Where to Share Your Book Video
No point making a video if no one sees it. Here’s where it should go:
- Your author website and landing pages
- Social media (especially Instagram, TikTok, and YouTube Shorts)
- Swift A+ Content (if enrolled in KDP)
- Your book media kit is great for journalists and bloggers
- Embedded in your email newsletter
- Sent directly to early reviewers or influencers
And if you’ve chosen KDP Select vs wide distribution, make sure you tailor your video messaging to wherever your book is most visible.
When to Bring in the Pros
If video editing feels like a headache, or you just want your book to shine, this is where book trailer services and book marketing services earn their keep. Professionals can handle:
- Script development
- Voiceover recording
- Motion graphics
- Stock footage and music licensing
- Exporting the video in all the right formats
Especially useful if you’re working with a complex launch, juggling ghostwriting ethics, or launching multiple titles across formats.
Repurpose. Repurpose. Repurpose.
Don’t let that shiny new video collect dust. With some tweaks, you can:
- Turn snippets into GIFs or memes
- Extract audio for a podcast teaser
- Break it into stills for Instagram carousels
- Use clips in your book translation publishing campaigns
- Re-edit it for future releases
Think of it like how you’d price self-published book content differently across formats. It’s all about flexibility and impact.
Final Note
A great book promotional video doesn’t just tell people about your book. It shows them why it matters. It’s not just for big names or big budgets anymore. With the right idea, a clear message, and a bit of creativity, you can craft something that sparks curiosity and earns you readers.
And if you’re ready to do more than guess your way through it, let book marketing services help. From concept to final cut, they’ll make sure your video works as hard as your words do.
So go ahead, press record. Your story’s just getting started.
