Self-publishing is an exciting opportunity for authors who want to retain full control of their work. However, with so many self publishing platforms available, choosing the right one can be overwhelming. Which platform is best suited to your goals? Should you focus on eBooks, paperbacks, or both? Do you need global distribution or a niche market approach?
These are questions many UK authors struggle with. The wrong choice can mean poor visibility, reduced sales, or unnecessary fees. This blog will guide you through the best self publishing platforms, highlighting their pros and cons. Whether you’re looking for a comprehensive solution or a niche service, you’ll discover the self publishing platforms UK authors trust, and by the end, you’ll have the information you need to make the right decision.
We will cover both ebook self publishing platforms and online self publishing platforms for print, ensuring that no matter your book format, there’s a platform for you. Keep reading as we explore the best self publishing platforms 2024 has to offer.
How to Choose the Best Self Publishing Platforms in 2024
Self-publishing is rapidly transforming the traditional publishing landscape, offering more opportunities for aspiring authors than ever before. But with an overwhelming number of self-publishing platforms available, finding the right one for your unique goals can be difficult. Here, we break down the most popular and effective platforms for authors in 2024, highlighting how they align with various publishing needs, including eBook distribution, print-on-demand services, and global reach
1. Amazon Kindle Direct Publishing (KDP)
Overview
Amazon Kindle Direct Publishing (KDP) remains the largest and most popular self publishing platform for authors. It dominates the ebook self publishing platforms sector, thanks to its association with the vast Amazon marketplace. With KDP, authors can publish both eBooks and paperbacks and have immediate access to millions of potential readers, particularly in the UK.
Key Features
- Wide Audience Reach: Your book will be available to millions of Amazon customers worldwide, with strong visibility in the UK.
- KDP Select: By enrolling in KDP Select, your eBook will be exclusively available on Amazon for 90 days. In return, you gain access to promotional tools like Kindle Countdown Deals and Free Book Promotions, which can help boost sales.
- Royalties: For eBooks priced between £2.99 and £9.99, you can earn up to 70% in royalties. However, for books outside this price range, the royalty rate drops to 35%. Paperback royalties are generally 60% after printing costs.
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Is KDP for you?
If your main goal is wide eBook exposure, particularly in the UK market, and you’re comfortable with Amazon’s terms, KDP is one of the best choices among self publishing platforms. Its ease of use, large audience, and free setup make it especially appealing to new authors. However, if you’re looking to distribute beyond Amazon or want more control over your book’s format, you may want to explore other platforms.
2. IngramSpark
Overview
Known for its extensive print distribution network, IngramSpark is one of the most trusted names in the self publishing industry. If your goal is to get your book into physical bookstores or libraries, IngramSpark is an excellent choice, as it offers greater access to brick-and-mortar retailers compared to Amazon.
Key Features
- Global Distribution: IngramSpark distributes to over 39,000 retailers and libraries globally, including major UK bookstores like Waterstones and Foyles.
- High-Quality Print Options: IngramSpark offers professional-grade printing with more customizable options than most platforms, including different paper types, trim sizes, and binding styles.
- Both Print and eBook Options: While IngramSpark is known for print, it also supports eBook publishing. However, its strength lies in its physical distribution.
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Cons
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Is IngramSpark for you?
If you’re focused on print distribution in physical stores across the UK or globally, IngramSpark is a top contender. However, the upfront costs and more complex process may deter some authors, particularly those new to self-publishing or those with a limited budget.
3. Kobo Writing Life
Overview
Kobo Writing Life is an ideal platform for authors looking to diversify beyond Amazon. Particularly strong in Canada, the UK, and Australia, Kobo’s platform allows you to publish your eBook without exclusivity, giving you the freedom to distribute your book across multiple platforms.
Key Features
- Royalty Structure: Kobo offers 70% royalties for books priced between £1.99 and £9.99.
- No Exclusivity Requirements: Unlike KDP Select, Kobo doesn’t lock you into an exclusivity agreement, meaning you can publish your book on other platforms.
- Kobo Plus Subscription: Your book can be included in Kobo’s subscription model, which offers readers unlimited access to a range of eBooks for a flat fee.
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Is Kobo Writing Life for you?
If you want to reach a broad international audience, particularly in the UK and Europe, and aren’t interested in exclusivity agreements, Kobo Writing Life is a solid choice among ebook self publishing platforms. It’s especially useful if you’re looking to diversify beyond Amazon and want to leverage Kobo’s built-in marketing tools.
4. Apple Books
Overview
Apple Books offers authors access to Apple’s vast, loyal, and affluent customer base. If your target audience uses Apple devices like iPads, iPhones, and Macs, this platform offers significant advantages.
Key Features
- High-Quality Experience: Apple Books offers a premium reading experience across its devices, with intuitive features designed to make the eBook-reading process seamless.
- Global Distribution: Your book will be available in 51 countries, including the UK, Canada, and Australia.
- Royalty Structure: Apple offers 70% royalties on all eBook sales, regardless of the book’s price.
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Is Apple Books for you?
If your target audience primarily uses Apple devices and you want to tap into Apple’s well-established ecosystem, Apple Books is a great platform. The 70% royalty rate, lack of exclusivity, and free setup make it an attractive choice for many authors.
5. Barnes & Noble Press
Overview
While Barnes & Noble Press is primarily a U.S.-focused platform, it still holds appeal for UK authors who want to tap into the American market. Barnes & Noble offers both print and digital publishing options, allowing authors to reach both eBook and print readers.
Key Features
- Print and eBooks: Like KDP, Barnes & Noble Press allows authors to publish both formats.
- Royalties: Authors can earn up to 70% royalties on eBook sales, comparable to other platforms.
- Marketing Opportunities: If your book performs well, there’s potential for it to be featured in Barnes & Noble’s physical stores.
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Is Barnes & Noble Press for you?
If your goal is to expand into the U.S. market while still having access to print publishing options, Barnes & Noble Press is worth considering. However, UK authors may want to use this platform in conjunction with another option that has a stronger UK presence.
Pro Tips for Maximizing Sales on Self-Publishing Platforms
When it comes to selling your book on self-publishing platforms, visibility is key.
Get actionable tips on optimizing your book’s visibility across these platforms, from keyword optimization in your KDP book listings to taking advantage of promotional tools like Kobo’s eBook subscriptions or Barnes & Noble’s in-store promotions.
Here are some actionable tips to optimize your book’s presence and increase sales across different platforms:
Keyword Optimization
Amazon KDP: Use targeted keywords in your book title, subtitle, and description. Research popular search terms relevant to your genre using tools like KDP Rocket or Google Keyword Planner. Choose keywords that potential readers are likely to use when searching for books similar to yours.
Kobo Writing Life and Apple Books: Similar to KDP, ensure your book’s metadata includes relevant keywords. This increases the chances of your book appearing in search results on these platforms.
Compelling Book Descriptions
Write a book description that not only summarizes your book but also engages potential readers. Use bullet points to highlight key selling points, such as unique features, character arcs, or compelling themes. Make sure to incorporate keywords naturally.
Professional Cover Design
Invest in a high-quality book cover that reflects the genre and appeals to your target audience. A professional-looking cover can significantly increase click-through rates and conversions. Consider hiring a designer with experience in your book’s genre to ensure your cover stands out.
Utilize Promotional Tools:
Kobo’s eBook Subscriptions: Enroll your book in Kobo Plus, which allows readers to access your book through a subscription model. This can help increase visibility and generate consistent sales.
Barnes & Noble Promotions: If your book gains traction, leverage promotional opportunities offered by Barnes & Noble, such as in-store displays or featured listings on their website. Consider submitting your book for promotional events.
Run Promotions and Discounts
Offer limited-time discounts or free promotions to boost visibility. KDP Select allows you to run free book promotions, which can help attract new readers and increase your book’s ranking on Amazon. Monitor the timing and duration to maximize impact.
Engage with Your Audience
Build an author platform through social media, newsletters, and your website. Engage with your readers by sharing updates, behind-the-scenes content, and sneak peeks of your upcoming works. Encourage readers to leave reviews, as positive reviews can significantly enhance credibility and visibility.
Leverage Book Review Sites
Submit your book to review sites like BookSirens or NetGalley to gain early reviews and generate buzz before your official launch. Positive reviews can increase your book’s visibility and credibility on various platforms.
Join Author Networks
Engage with writing and publishing communities on platforms like Facebook, Reddit, or Goodreads. Participate in discussions, share insights, and promote your book when appropriate. Building relationships with other authors can lead to cross-promotional opportunities.
Utilize Paid Advertising
Consider investing in paid advertising through Amazon Advertising or Facebook Ads to promote your book directly to your target audience. Start with a small budget, analyze results, and adjust your strategy accordingly to maximize your return on investment.
Optimize for Mobile Users
Ensure your book description and promotional materials are mobile-friendly, as many readers browse and purchase books on mobile devices. Check the formatting and presentation to ensure a seamless experience across all devices.
Conclusion
As we move into 2024, self-publishing is becoming more varied and exciting than ever. Whether you’re looking for ebook self publishing platforms or a solution for both print and digital, there’s an option that fits your needs. For UK authors, platforms like KDP, IngramSpark, and Kobo Writing Life offer tailored opportunities to reach local and global audiences.
The best approach is to align your choice with your publishing goals, whether it’s maximizing eBook reach, breaking into bookstores, or simplifying the process with an aggregator. In the end, the best self publishing platforms 2024 has to offer are those that give you the control, distribution, and royalties that suit your author journey.
