10 Hidden Alternative Book Selling Platforms You Need to Know

Book Selling Platforms

When it comes to self-publishing, people have this misconception that Amazon Kindle Direct Publishing (KDP) is the only way to do it. It’s true that Amazon KDP dominates the conversation, but did you know there’s a whole universe of book selling platforms waiting to showcase your masterpiece? Whether you’re a seasoned author or just dipping your toes into publishing waters, exploring these alternatives can open doors to new readers, better royalties, and untapped markets.

Think about it: why limit yourself to just one storefront when you could have your book shining in libraries, global online marketplaces, or even your website? Diversifying your publishing strategy isn’t just smart—it’s essential. And don’t worry, you don’t have to figure it out alone. This guide will walk you through everything you need to know about the top book selling platforms, giving you the tools to maximise your audience reach and sales potential.

From learning the nitty-gritty of ISBNs to uncovering platforms you didn’t even know existed, we’ve got your back. By the end of this, you’ll know where to sell your book and how to supercharge your sales across all platforms. Let’s get started and turn your passion project into a publishing powerhouse.

Things You Should Know Before Publishing

Before diving headfirst into self-publishing, there are a few golden nuggets of wisdom you’ll want to tuck away. Getting these sorted before you hit “publish” will save you time, money, and, most importantly, headaches. Let’s break it down.

Can You Publish on Other Platforms as Well as KDP?

Short answer: Yes, but there’s a catch. Amazon’s Kindle Direct Publishing (KDP) is like the massive shopping mall of the book world—huge foot traffic but a few rules to follow. If you enroll in KDP Select, your eBook will be exclusive to Amazon for 90 days. There was no double-dipping on other book selling platforms during that period. But if you skip KDP Select? Go ahead and share your masterpiece wherever your heart desires. Think wide, not exclusive!

Do You Need an ISBN?

Ah, the ISBN—your book’s VIP badge. While Amazon doesn’t require an ISBN for eBooks, most other online book selling platforms do. And if you’re planning to print your book or sell through traditional bookstores, you’ll need one. Here’s the pro tip: owning your ISBN means you control your book’s metadata, which helps with discoverability. Plus, it’s valid worldwide, so why not future-proof your work?

Retailers vs. Aggregators: The Distribution Dilemma

Here’s the thing—when it comes to getting your book out there, you’ve got two options:

  • Retailers: Your Amazon, Apple Books, and Barnes & Noble. They let you upload your book directly, giving you the chance to pocket higher royalties, but it requires a bit of elbow grease to manage each platform individually.
  • Aggregators: These middlemen, like Draft2Digital and PublishDrive, handle the grunt of distributing to multiple platforms for you. They’ll take a small fee or percentage, but it’s a lifesaver if you’d rather focus on writing than logistics.

Know Your Royalties and Pricing Rules

Not all book-selling websites are created equal. Platforms like Amazon offer juicy royalty options—think 70% for eBooks priced between ÂŁ2.99 and ÂŁ9.99—but there are caveats, like delivery fees. Other platforms have their own pricing structures, so do your homework to ensure you’re maximising your earnings. It’s all about striking the balance between what’s fair for readers and what keeps your pocket happy.

Marketing and Promotion Tools

Publishing your book is only half the battle. Getting people to read it? That’s where marketing comes in. Some platforms, like KDP, have built-in tools like Kindle Countdown Deals, which can help boost visibility. Others might not offer much in this department, leaving the legwork to you. Look for book selling platforms that align with your marketing strategy and offer tools to amplify your reach.

Don’t Forget About Book Formats

Lastly, think beyond eBooks. Paperbacks, hardcovers, and audiobooks can open up new revenue streams and audience segments. Not every platform offers support for all formats, so if you’re dreaming of seeing your book on a shelf or hearing it narrated, choose wisely.

The 10 Best Alternative Book Selling Platforms to Maximise Audience Reach

Let’s be honest—Amazon’s KDP isn’t the only game in town. It’s the biggest market where 60% of book sales happen, but you’re still forgetting the remaining 40% you miss out on. Branching out can be the key to unlocking a wider audience and increasing your book sales. With a wealth of book selling platforms, we’re diving into 10 alternatives to KDP that deserve a spot on your radar. Ready? Let’s explore.

Platform #1: Draft2Digital

Draft2Digital is a fan favourite for self-published authors who want streamlined distribution without the hassle of managing multiple platforms. With no upfront fees, it’s a pay-as-you-earn model, so you’re not losing cash before you even sell a copy. Their payment processing is smooth, ensuring you get paid monthly, and the dashboard is intuitive enough that even the most tech-shy author can navigate it with ease.

One standout feature? Draft2Digital automatically formats your manuscript into an eBook or paperback-ready file, saving you from the formatting nightmare. For security, they’re known for their transparent policies and reliable royalty tracking. Plus, their distribution network covers big names like Apple Books, Barnes & Noble, and Kobo, giving you a wide reach with minimal effort.

Pros

  • No upfront costs—just a percentage of sales.
  • Automatic formatting tools to save you time.
  • Wide distribution to top retailers and library systems.
  • User-friendly interface designed for authors, not developers.

Cons

  • They take a cut of your royalties (around 10%), so it’s not free.
  • Limited direct marketing tools compared to other platforms.

Platform #2: Smashwords

As one of the OGs in self-publishing, Smashwords remains a solid contender. Known for its robust distribution options, it connects your book to major retailers and even library networks. Fees are transparent—you keep up to 85% of net sales, which is impressive compared to industry standards.

The platform shines in its user-friendly approach to publishing, though its interface does feel a bit dated. On the marketing side, Smashwords offers promotional pricing tools and coupon generators, giving you flexibility in attracting readers. Security features include detailed reporting and real-time sales tracking, so you always know where your book stands.

Pros

  • Generous royalty structure.
  • Excellent promotional tools, like coupon codes.
  • Access to a vast network of retailers and libraries.

Cons

  • Outdated interface that could use a facelift.
  • Formatting can be tricky if you don’t follow their style guide.

Platform #3: Kobo Writing Life

Kobo Writing Life is the perfect choice for authors looking to tap into international markets. With strong reach in Europe, Canada, and Asia, it’s a global player that’s sometimes overlooked. The best part? It’s free to use—no setup fees or exclusivity requirements.

Payment processing is reliable, with earnings sent monthly once you hit the $50 threshold. The platform offers a sleek user interface that makes uploading and tracking sales a breeze. On the marketing front, Kobo offers features like promotional pricing and even personalised recommendations for your book based on reader behaviour.

Pros

  • Strong international distribution, particularly in non-English-speaking markets.
  • No exclusivity requirements.
  • Intuitive dashboard for authors.

Cons

  • Limited visibility in the US market compared to bigger players.
  • Lower royalties for books priced below $2.99.

Platform #4: Apple Books for Authors

Apple Books is a premium option for authors who want to tap into a tech-savvy audience. With its seamless integration into Apple devices, your book is just a tap away for millions of users. Fees are straightforward—Apple takes a standard 30% commission, leaving you with a generous 70%.

The platform’s top-notch marketing tools offer pre-order options and in-store promotions. Their user interface is polished and easy to use, but uploading requires you to use a Mac or work through an aggregator. On the security side, Apple is renowned for its robust protection of intellectual property, so your work is in safe hands.

Pros

  • Premium audience with high purchasing power.
  • Excellent marketing tools, including pre-orders.
  • Top-tier security and royalty transparency.

Cons

  • Requires access to a Mac or an aggregator for uploads.
  • High competition among titles due to the exclusivity of the platform.

Platform #5: Barnes & Noble Press

A classic in the world of books, Barnes & Noble Press offers authors the opportunity to sell eBooks and print-on-demand paperbacks. Their pricing model is straightforward, with authors keeping 70% of their eBook royalties.

The platform’s standout feature is its print quality and distribution—perfect for authors keen on seeing their books in physical stores. Payment processing is reliable, though payouts occur monthly. Marketing tools are somewhat limited, but their connection to a major retailer is a huge plus.

Pros

  • High-quality print-on-demand services.
  • Strong brand recognition in the US.
  • Transparent royalty structure.

Cons

  • Limited international reach.
  • Fewer promotional tools compared to competitors.

Platform #6: Google Play Books

Google Play Books is a great choice for authors aiming to reach a global audience. With a flexible pricing model and no exclusivity requirements, it’s a versatile platform. Their distribution options are expansive, as Google reaches virtually every country with internet access.

One of its standout features is the integration with Google’s search algorithms, helping your book rank higher in relevant searches. Payment processing is straightforward, and their interface is clean and easy to navigate.

Pros

  • Global reach through Google’s ecosystem.
  • Integrated search optimisation for better discoverability.
  • No exclusivity requirements.

Cons

  • The royalty structure can be a bit confusing.
  • Less author-focused than other platforms.

Platform #7: Blurb

Blurb is perfect for authors looking to create visually stunning books, from photo books to professional-grade novels. Their design tools are unmatched, allowing full creative control over your book’s appearance.

On the pricing side, Blurb is more expensive than some alternatives, but the quality speaks for itself. They offer various distribution options, including selling directly through your website or listing on major retailers.

Pros

  • High-quality production tools for visually-driven books.
  • Flexible distribution options, including direct sales.

Cons

  • Higher costs compared to other platforms.
  • Best suited for niche markets rather than mass-market novels.

Platform #8: BookBaby

BookBaby is an all-in-one publishing platform for authors who want to take a hands-off approach to the technicalities of publishing. Offering services for eBooks and print-on-demand, it’s an excellent choice for authors looking for simplicity. The pricing is upfront, with packages that cover everything from design to distribution, so there are no surprise fees lurking around the corner.

Their distribution network is robust, covering major book-selling websites like Amazon, Apple Books, Barnes & Noble, and more. BookBaby also has excellent payment processing, with royalties sent out regularly and transparency in earnings. While the marketing tools are somewhat basic, the platform compensates with exceptional customer support and reliable security for your content.

Pros

  • Comprehensive publishing services, including editing and design.
  • Distribution to top online and brick-and-mortar retailers.
  • Transparent royalty payments.

Cons

  • Higher upfront costs compared to pay-as-you-earn models.
  • Limited marketing tools for ongoing promotions.

Platform #9: IngramSpark

If you’re looking for a platform with powerhouse distribution capabilities, IngramSpark is a top contender. With access to the massive Ingram Content Group, your book can reach over 40,000 retailers, libraries, and schools worldwide. Their pricing is clear-cut—there’s a setup fee, and print-on-demand books incur printing costs, but the extensive distribution network is worth it for many authors.

The platform’s professional-grade printing is perfect for authors wanting their book to stand out on shelves. Marketing tools include the ability to offer discounts to retailers or participate in library programs, giving your book extra visibility. Payment processing is efficient, and their robust security features ensure your work is protected.

Pros

  • Unparalleled distribution reach.
  • Professional-grade printing for paperbacks and hardcovers.
  • Custom marketing options for specific retailers.

Cons

  • Setup fees can be a barrier for first-time authors.
  • The interface has a steep learning curve.

Platform #10: Lulu

Lulu is a versatile platform that caters to authors who want creative freedom and access to both eBook and print-on-demand services. It’s especially popular for authors of niche genres or non-traditional books, like workbooks or cookbooks. Lulu offers competitive pricing with no hidden fees and lets you set your royalties based on your book’s price.

Their distribution options include global retail networks and direct sales through Lulu’s store. Marketing tools are a bit light compared to some competitors, but you can customise your book’s metadata for SEO, boosting discoverability on search engines. With a focus on security and transparent payment processing, Lulu is a solid choice for independent authors.

Pros

  • Flexible tools for niche and custom books.
  • Distribution to global networks and Lulu’s online store.
  • Transparent pricing with no surprises.

Cons

  • Limited built-in marketing features.
  • The platform isn’t as streamlined as some competitors.

How to Improve Your Book Sales on All Platforms

So, you’ve chosen your platforms and uploaded your masterpiece—brilliant! But the journey doesn’t stop there. To really make waves, you’ll need to roll up your sleeves and implement strategies that boost visibility, attract readers, and ultimately drive those sales. Don’t worry; we’ve got you covered with some practical, no-fluff tips to level up your book sales across book selling platforms.

Optimise Your Book Metadata

Think of metadata as your book’s sales pitch to the world. A catchy title, engaging subtitle, and SEO-friendly keywords can make all the difference. Your description should hook readers immediately—highlight what’s unique, relatable, or exciting about your book. And don’t forget the categories and tags! Placing your book in the right genre and sub-genre boosts its chances of being discovered by the right audience.

Invest in an Eye-Catching Cover Design

Let’s face it—people do judge books by their covers. An unprofessional design can send readers running, even if your story is fantastic. Invest in a quality cover that reflects your genre and appeals to your target audience. Many platforms, like Draft2Digital and IngramSpark, even provide templates or guidelines for designing covers that meet industry standards. If you have the budget, consider outsourcing it to an experienced cover design specialist rather than DIY or generic platform solutions.

Build an Author Platform

Your book might be fantastic, but readers also want to connect with you. Create a professional author website where readers can learn more about your work, sign up for newsletters, and engage with your journey. Social media is also a must—choose platforms like Instagram, TikTok, or Twitter, depending on where your audience hangs out, and be active in the conversation.

Leverage Email Marketing

Email marketing is a goldmine for authors. Build an email list of engaged readers by offering freebies, like a short story or the first chapter of your book, in exchange for sign-ups. Regularly update your subscribers about book launches, promotions, or sneak peeks into your next project. Tools like Mailchimp or ConvertKit make it easy to manage your campaigns and keep readers hooked.

Run Strategic Promotions

Sales and promotions are a tried-and-tested way to boost visibility. Platforms like Kobo Writing Life and Smashwords allow you to offer discounts or even free downloads for a limited time. Pair your promotion with a social media or email campaign to drive more traffic to your listing. Timing matters, too—align promotions with seasonal events, holidays, or genre-specific trends.

Utilise Paid Advertising Wisely

While organic strategies are fantastic, a bit of ad spend can give your book the push it needs. Consider running targeted ads on platforms like Facebook, Instagram, or even Amazon (if applicable). The key is to define your audience well—focus on readers who are already interested in books similar to yours and use compelling visuals and ad copy to draw them in.

Encourage Reader Reviews

Reviews are the lifeblood of book sales. They build credibility and help other readers decide to take the plunge. Politely ask your readers to leave honest reviews on the platform they purchased from. You can even include a gentle nudge in the back matter of your book or in your email newsletters.

Engage with Reader Communities

Get involved with the people who love books as much as you do. Platforms like Goodreads, online book forums, and social media groups are excellent places to connect with readers. Share insights, participate in discussions, and subtly mention your book when appropriate. Authenticity is key—nobody likes a hard sell in these spaces.

Offer Multiple Formats

If you’re selling only eBooks, you’re missing out on potential sales. Consider offering print-on-demand paperbacks or even audiobooks. Some readers prefer the tactile experience of holding a book, while others enjoy listening on the go. Diversifying your formats can expand your audience and increase your sales.

Track and Analyse Your Sales Data

Lastly, keep an eye on your numbers. Most book selling platforms provide sales data and insights—use them! Identify trends, such as which genres or formats are performing better, and tweak your strategies accordingly. If you notice a dip in sales, it might be time to refresh your metadata, try new promotions, or even tweak your pricing.

Final Note

Publishing your book is more than just clicking “submit”—it’s about crafting a thoughtful strategy that ensures your work reaches its full potential. Whether you’re testing the waters on new book selling platforms or refining your marketing efforts, every step counts toward building a stronger connection with your audience.

Remember, success in self-publishing doesn’t come from relying on a single platform but from leveraging a variety of options that cater to different audiences and markets. By applying the tips and exploring the platforms discussed in this guide, you’re setting yourself up for a more dynamic and rewarding publishing journey.

Frequently Asked Questions

Can I publish on multiple platforms at the same time?

Absolutely! Unless you’re enrolled in an exclusivity program like KDP Select, you’re free to list your book on as many book selling platforms as you like.

Do I need an ISBN for every platform?

It depends. Some platforms, like Amazon for eBooks, don’t require one. Others, especially those distributing print books, do. Owning your ISBN ensures consistency across platforms.

What’s the best platform for reaching an international audience?

Platforms like Kobo Writing Life and Google Play Books are excellent for international distribution, offering strong reach in Europe, Asia, and beyond.

How can I market my book across all platforms?

Focus on strategies like metadata optimisation, email marketing, and reader engagement through social media. Pair these with occasional paid ads for maximum impact.

Can I switch platforms after publishing my book?

Yes, but it might require some logistical juggling, especially if you’ve already committed to certain contracts or exclusivity agreements. Plan carefully to avoid disrupting sales.

How much should I budget for publishing and marketing?

Costs vary depending on your approach. Free tools can help keep costs low, but investing in professional cover design, editing, and occasional promotions can significantly boost your book’s success.

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